The Modern-Day Handshake
THE VALUE OF TRUST IN THE COMMERCIAL REAL ESTATE DEAL-MAKING PROCESS
Introduction – Steven Jaffe, CEO & Founder, Propdocs
What does it mean for trust that the handshake is being disintermediated? Both conceptually by technology and physically through the pandemic?
“Our industry is a successful one. And much of its success is based on the power of relationships, summed up in a handshake – for centuries a symbol of trust, respect and the closing of a deal.”
One thing is clear, technology is never going to create trust by itself. It’s purely there to enable trust to be built more efficiently and potentially amplify trust that may otherwise go unnoticed.
Table of Contents
Why is trust important?
Where does trust matter most in a CRE deal?
Where does trust fall down in CRE deals?
Trust and technology
Tech is not a silver bullet
A happy medium - tips for tech success
Goodbye to the handshake?
Trust: Hard to win, but easy to lose.
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